Over 400 Craft Union pubs nationwide got out their collection jars, buckets and hats to raise nearly £6,000 for Jeans for Genes Campaign.

Jeans for Genes raises awareness of the daily challenges faced by those living with a genetic disorder and raises money to fund projects that make a tangible difference to the lives of those affected. Most importantly, the campaign highlights the people and organisations working tirelessly to improve the lives of affected individuals, brings together the community of those living with a genetic disorder and celebrates their achievements.

Jeans for Genes Day is an annual fundraising event for the genetic disorder community. Events large and small take place across the UK. The common theme: wearing your jeans! 

Craft Union pubs are all about putting brilliant pubs back at the heart of the community. Each of the 400+ pubs taking part represents one of those communities. Staff, customers and the local community alike pulled on their denim to come together for a fantastic cause. Whether it was staff wearing jeans that day or the community adding a demin flourish to their outfit; every donation counted towards the grand total.

Frazer Grimbleby, Operations Director of Craft Union said: “We’re so proud of the fundraising efforts of our teams and their communities across the UK. We set the challenge of taking part in Jeans for Genes Day, but each of the pubs and the people that make them special made the events happen. There’s never been a better reason to put on your jeans.”

Nicky Josling, from the fundraising team at Jeans for Genes said: “Jeans for Genes Day is about events of all sizes that make a big difference. It’s a great way to bring people together and seeing the fundraising take place across Craft Union pubs nationwide just goes to show that. Donations go directly to where they’re needed most; funding projects that make a tangible difference to people living with one of around 6,000 life-altering genetic disorders.”

Craft Union’s fundraising efforts continue this winter partnering with Only A Pavement Away. Find your local Craft Union pub and check out their social media to join in on upcoming events



For more information, contact Leisure PR.