Yates’s, the 68-strong high street pub operator has launched its own mobile app via android and iphone.

The app offers customers the functionality of key elements of the website http://www.weareyates.co.uk) in a smooth mobile experience.

The new app allows users to search for nearby Yates’s pubs, and sign up for the latest offers, browse through useful information such as each pubs facilities, contact details and opening times and scroll through food and drinks menus. The easy-to-use app also enables users to set their local Yates’s as their start-up screen so they quickly view what’s on at the pub.

The new Yates’s app follows the re-design and re-launch of its website in April 2011, delivered by award-winning digital agency, Clock Limited.

Technical Project Manager at Clock Limited, Kosala Ubayasekara discusses the app and the digital strategy, “The new Yates’s app gives users access to all their local pub information directly on their mobile phones, bringing offers, promotions and information from pub to user seamlessly into the palm of their hands.”

“The launch of the Yates’s app is the latest digital step for the brand, creating a multi-platform ‘window’ into our pubs”, explains Lisa Stoddart, Head of Digital at Stonegate Pub Company, operators of Yates’s.

“Our customers are digitally astute and demand the latest information whilst on the go, which is just what aim to deliver.”