Stonegate Group is turning up the festive cheer this year, partnering with global branded payments provider Blackhawk Network (BHN), to launch e-gift cards across its managed estate, making it easier than ever to gift unforgettable moments at pubs, bars, and venues nationwide.
From Black Friday (28th November) guests will be able to purchase e-gift cards to spend in Stonegate’s managed pubs, bars, and venues nationwide – from iconic flagship sites like Tattershall Castle and Slug & Lettuce Waterloo to much-loved brands such as Be At One, Walkabout, Popworld, Heritage Pubs, Pubsmiths and Social Pub & Kitchen.
E-gift cards can be bought directly via each brand’s website, making it easier than ever for people to gift memorable experiences at their favourite venues. Guests can also pick up a MiXR e-gift card through Stonegate’s MiXR app, redeemable at any Stonegate managed pub or bar – giving them the freedom to enjoy great times wherever they choose across the entire estate.
And the choice doesn’t stop there: from January, guests will also be able to redeem One4all Gift Cards at all Stonegate managed sites.
Partnering with BHN marks a key milestone in Stonegate’s digital journey, offering guests even more ways to celebrate, socialise, and share experiences with the people who matter.
To mark the launch, Stonegate will be running a special Black Friday promotion. Guests who add a £25 e-gift card to their basket will only be charged £20 at checkout. The offer will run from 28th November to 1st December.
Samantha Baldwin, Head of Sales at Stonegate Group, said: “We’re so excited to launch e-gift cards across our managed estate with BHN. They give our guests a whole new way to share the magic of our pubs, bars and venues – from cocktails and celebrations to relaxed lunches or big match days. Our estate is built on inclusivity, and with so many different venues to enjoy, there really is something for everyone.”
Danielle McRobert, Senior National Accounts Manager at Stonegate Group, said: “I’m delighted to launch this new partnership and bring e-gift cards to life across our managed estate. With Christmas just around the corner, they’re a fantastic way to gift great experiences, whether you’re introducing someone new to our venues or treating someone who already has a favourite spot. It’s the kind of gift that’s guaranteed to make someone’s day.”
Anna Uprichard, VP of Commerce at BHN, said: “We’re thrilled to be partnering with Stonegate Group, offering eGifts to their existing and new customers just in time for Christmas. Our latest research shows that over a third (35%) of Christmas gifting spend in 2025 will go towards gift cards – an 11% increase year on year. This partnership puts unforgettable customer experiences at the heart of festive gifting, making it easier than ever for people to give and receive memorable pub and restaurant moments across much-loved flagship brands.”
This launch marks the first phase of Stonegate’s gift card strategy, with plans to explore B2B, B2C third-party, and retail partnerships in the future.