Social Pub and Kitchen and Walkabout are introducing Angus & Oink sauces to pubs across the UK this spring, with the award-winning brand appearing on tables across more than 70 venues nationwide.
Running during April and May, the two-month activation will see Angus & Oink sauces available for guests to help themselves across participating pubs from London and Manchester to Glasgow and Cardiff.
The cult brand of seasonings, barbecue sauces and hot sauces was created by founders Scott and Malissa Fraser after a decade travelling the world exploring global cuisines. Inspired by flavours discovered along the way, from American barbecue joints to Caribbean spice markets and Asian street food stalls, the pair channelled those experiences into their own range of bold, globally inspired rubs and sauces.
The rollout also reflects Angus & Oink’s growing presence in foodservice, with their products now available to operators through Bidfood.
Scott Fraser, founder of Angus & Oink, says, “We’ve always been about big flavours and food that brings people together. Seeing our sauces land on pub menus across the UK with Social Pub and Kitchen and Walkabout is hugely exciting. Pubs are the perfect place for crowd-pleasing flavours, so it’s a great fit for us.”
The pubs will offer a selection of Angus & Oink’s globally inspired sauces, including Hog Heaven, a sweet and tangy Carolina-style mustard BBQ sauce designed for pork and smoked meats; Thaiger, a Thai-inspired sweet chilli sauce balancing heat, citrus and sweetness; Voodoo, a fiery Caribbean-style mango hot sauce delivering tropical sweetness with chilli heat; and El Jefe, a Mexican-inspired chilli and lime blend bringing zesty citrus and warming spice.
Talor Kearney, senior marketing manager for Social Pub and Kitchen and Walkabout, said: “We love collaborating with well-known food brands in our pubs, and Angus & Oink is a brilliant fit. Scott and Malissa’s approach to flavour – travelling the world to explore different cuisines before creating their own products reflects the adventurous, flavour-led experience our guests enjoy. Their bold sauces are hugely popular with food lovers and barbecue fans, and they work perfectly with the relaxed, social dining our customers come to us for. We’re excited to give guests the chance to explore these globally inspired flavours on the table across our venues this spring.”
The activation will run across more than 70 Social Pub and Kitchen and Walkabout venues nationwide as part of the group’s ongoing programme of seasonal specials and brand collaborations.