Stonegate Group’s iconic Slug & Lettuce brand marks a major milestone as it turns 40 this month. The well-loved bar brand has evolved dramatically since its debut in 1985, and its ongoing success is testament to its ability to stay relevant in an ever-changing market.
The brand, which now boasts 77 locations across the UK, is marking this significant milestone with a series of celebrations that include new cocktail menus, themed brunches, and exclusive collaborations.
A legacy of innovation
When Hugh Corbett opened the first Slug & Lettuce on Islington Green in 1985, it was a groundbreaking move in an era when the pub environment was very traditional. Slug & Lettuce introduced a more youthful, modern, and female-friendly design, setting it apart from other pubs. By focusing on providing a contemporary, welcoming space for both men and women, the brand quickly gained popularity.
Over the years, Slug & Lettuce has continued to evolve and reinvent itself, cementing its place as a staple of the British high street. Today, it is best known for its vibrant atmosphere, Instagrammable interiors, bottomless brunches, and its famous 2-for-1 cocktail offer – available all day, every day at most locations. With a focus on creating memorable moments for guests, Slug & Lettuce has become a go-to destination for celebrations, catch-ups, and nights out.
With continuous investment in key sites, including the recent six-figure investment in Slug & Lettuce’s new Glasgow location at the former Missoula site back in October, as well as York Riverside in March, the brand remains a cornerstone of the UK’s bar scene. More exciting updates are on the way, with further six-figure investments planned for sites like Slug & Lettuce Lincoln and Newcastle Central, as Stonegate continues rolling out the brand’s fresh, modern look across the estate.
Overall, Stonegate has invested more than £5 million in the last 18 months in transforming key sites including Slug & Lettuce Deansgate, Birmingham Brindley Place, Solihull, Albert Square, County Hall, Glasgow, Hanover Street, York Riverside and Oxford Circus.
In line with its commitment to offering fresh, exciting experiences for guests and to increase footfall, Slug & Lettuce has introduced some innovative new features in recent years. Flamingo Bingo, which launched in March 2024, is a free-to-play event that adds a fun twist to the classic bingo game, combining it with live DJ beats for an unforgettable experience. Taking place once a month, this exciting event has quickly become a favourite among guests.
Additionally, Slug & Lettuce has introduced Beauty Vending Machines in select locations, with some in partnership with celebrity makeup artist Armand Beasley. These machines offer a range of premium beauty products, including Pro Body Glow and Hollywood Fashion Tape, allowing guests to add a touch of glamour to their night out. The introduction of beauty vending machines in bars marks an innovative move for the brand, with more locations rolling them out in the future.
40th birthday celebrations and more
As part of the birthday celebrations, Slug & Lettuce is going all out with a host of activities designed to engage new and existing guests. From limited-edition cocktails to themed brunches and a birthday truck tour across the UK, there’s something for everyone. The brand will serve nine iconic cocktails, including some fan favourites from the past and exciting new additions, and launch a “cocktail forest” of shareable options.
In addition to the limited-time drink offerings, Slug & Lettuce will be offering birthday-themed brunches, including a nostalgic 90s vs 00s event. For those looking to satisfy their sweet tooth, Slug & Lettuce has partnered with Millie’s Cookies to celebrate both brands’ 40th birthdays, offering 40% off cookies when you order the Millie’s on Your Mind cocktail.
Find out more about the 40th birthday plans for guests here www.slugandlettuce.co.uk/birthday-offers.
The future of Slug & Lettuce
Slug & Lettuce’s future looks bright as it continues to embrace change while maintaining the qualities that have made it a beloved brand for four decades. With continuous investment in its venues and offerings, Stonegate Group is dedicated to ensuring that Slug & Lettuce remains a place where people of all ages can come together to enjoy great food, drinks, and experiences.
Stonegate Group CEO, David McDowall, said: “Slug & Lettuce has evolved into a true staple of the British high street, beloved by generations of guests. From its humble beginnings in 1985 to its continued reinvention today, S&L has worked hard to continue offering modern, vibrant spaces for guests to come together and enjoy great food, drinks, and experiences. As we celebrate 40 years of success, we’re more committed than ever to Slug’s development.
“At Stonegate, our mission is simple: bringing people together through our passion for great pubs, bars, and venues. Slug & Lettuce will continue to be a place where people come together to create lasting memories, and we look forward to building on its legacy in the years to come.”