Harry Kane’s 75th-minute strike registered as the second-biggest roar of the World Cup so far, outdoing the world’s loudest ever rock concert recorded or a jet taking off, as Stonegate Group, the UK’s largest pub company, recorded their biggest midweek night of the tournament

  • Kane’s goal sparked the second-biggest roar of Stonegate’s Roar of the Nation barometer – louder than:
    • the world’s loudest ever rock concert recorded (126 decibels)
    • a jet taking off (130 decibels)
  • 802,000 drinks sold across Stonegate’s 656 Craft Union pubs and 332 Managed venues – 438,000 above an average Wednesday, the tournament’s biggest midweek night yet
  • Minories in London crowned the nation’s loudest and busiest pub, pouring 5,000 drinks – 3,500 of them pints
  • 10,000 bookings already in for the England v Mexico fixture, with 610 Craft Union, 182 Managed venues, and hundreds of Leased & Tenanted pubs opening late under licence, with Temporary Event Notices (TENs) secured for walk-ins and bookings until the final whistle
  • 113,000 guests booked in for the World Cup so far, closing in on the Euros’ full-tournament total of 140,000, with two and a half weeks still to play

Stonegate Group’s pubs erupted last night as Harry Kane scored both goals in England’s 2-1 win over DR Congo.

Shouts and cheers following his 75th-minute strike hit 133.1 decibels at Minories in London, second only to Marcus Rashford’s winner against Croatia as the loudest moment tracked anywhere in Stonegate and Heineken’s Roar of the Nation barometer, which measures crowd noise nationwide to find the country’s loudest and most passionate pubs. The loudest ever rock concert recorded was The Who’s performance at The Valley Venue, London, in 1976 at 126 decibels; while a jet taking off is equivalent to approximately 130 decibels.

That excitement translated into record sales on the night. Fans got through 802,000 drinks across Stonegate’s Managed and Craft Union pubs, 438,000 more than a typical Wednesday and the busiest midweek night of the tournament to date.

Draught beer accounted for 443,000 pints nationwide, Cruzcampo (54,600) narrowly ahead of Birra Moretti (48,400), while fans got through 30,000 dishes, with fries topping the menu.

Attention now turns to the England v Mexico fixture, with 10,000 bookings already in for Sunday night, with 610 Craft Union, 182 Managed sites and hundreds of Leased & Tenanted pubs opening late under licence for walk-ins and bookings until the final whistle. Operators across the estate are fully prepared, having secured the necessary Temporary Event Notices (TENs) to allow pubs to stay open until the match concludes.

Demand across the tournament has already outstripped expectations. 113,000 guests have booked in for World Cup matches so far, closing in on the 140,000 who attended across the entirety of the Euros, with two and a half weeks of fixtures still to play.

David McDowall, CEO of Stonegate Group, said: “Nights like this are exactly why we do what we do. Pubs full, communities together and the whole country roaring for the nation. We’re looking forward to welcoming guests to support and cheer on the Three Lions when England takes on Mexico. Our teams are ready to open late into the early hours of Monday and welcome fans through the door on Sunday night, whether they’ve booked ahead or are just walking in.